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Well folks, it's that time of year again! The bike show season kicks off this week, with the first (and some say the best) of this years' International events opening on Thursday 4th September. Eurobike, the hardy perennial of the bike show calendar takes place in Friedrichshafen, on the shores of Germany's picturesque Lake Konstanz. Attracting a truly global audience – with trade visitors arriving from 75 countries and 67% of exhibitors based outside Germany - Eurobike is the first chance to get up close to the latest bikes, gadgets and threads destined for bike shops in 2009. The venue, Neue Messe Friedrichshafen, is a state-of-the-art exhibition and conference centre nestling in the wooded hills above the town once famed for Zeppelin construction. Spread over seven gigantic halls, its a dream venue for both exhibitors and visitors. On-site facilities are impressive, with a dedicated, fully equipped press centre and an access-for-all Wi-Fi network covering the entire venue. There are plenty of cafés and bars scattered around the grounds for impromptu business meetings or for catching up with friends and acquaintances. The Italian Hall is usually the first point on most peoples' tour of the show, with the likes of De Rosa, Colnago, Pinarello and 3T drawing the crowds. However, there's plenty of home-grown talent in evidence with Storck, Cube, Scott and Lightweight notable among the major German-based brands. Don't forget also, SRAM's meteoric rise to global power in the components sector is thanks in part to its team of German engineers and designers. From further afield, the Taiwan Pavilion serves to remind us all where the real heart of the industry lies, while premium US brands such as IF and Seven attract a steady stream of admirers. When it feels like its all too much, the water gardens in the centre of the grounds offer a welcome escape from the bustle. Then there's a sun-trap open space between two of the main halls, laid out as a 'market square' of predominantly MTB booths, with plenty of CNC'ed gems on show. The space also serves as a demo area with a BMX/trials track constructed especially for the show, with mini-events and displays staged throughout the day. On Saturday evening, the area serves as the venue for the Eurobike Party, an informal get-together for exhibitors wanting to let of some steam and sink a few cold ones before Open Day on Sunday. This years' event promises to be the best yet. With more exhibitors than ever before, a major sponsor in place in the form of automobile giant Nissan, lots of new facilities being provided and the construction of an additional hall opening in time for the show, the organisers are going all-out to make Eurobike THE show of the season. Add the improvements made to the local infrastructure, making access to the grounds more visitor-friendly, and it'll be hard to beat. Frameforum will again be reporting from the show, with coverage featuring both the great and good, as well as some of the lesser-known - but every bit as worthy - exhibits. Eurobike runs from 4 - 7th September. Public day is Sunday 7th. For more details on the show, admission and getting there, visit the Eurobike website HERE>>> .......... |